The PR Industry is Broken. Twenty-six years ago, I launched Minnesota Media Services Inc. with my friend and mentor, D.J. Leary. We did things the "right" way...the industry way. Then the world stopped, the offices emptied, and the curtain was pulled back. It didn't take much introspection to recognize that much of what the PR world calls "essential" is just expensive, bloated noise.

 

We're Different. While other firms were busy trying to justify their overhead, I spent the pandemic dismantling everything I knew. I researched. I moved fast, I broke things, and I didn't stop until I identified the lean, mean core of what actually moves the needle.

 

​Retainers are Dead. Let the other firms sell you an expensive safety blanket. Spinfirm is over the "billable hour" bloat that rewards slow work and endless meetings. With few exceptions, we have killed our retainer model. I don't want to sit in on unnecessary weekly status updates; I'm here to step in when you’re preparing for impact, or when the crisis has already hit and you need someone who has been there before to stand next to you and help craft a road map.   

 

We Streamlined. We Economized. We Supercharged. MMSI has pivoted to a virtual communications assistant model. You get high-impact, top-level strategic counsel without the firm-sized invoice.

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• Tactical Brainstorming: Fresh, gonzo perspectives when your team is stuck in a loop.

• Executive Ghostwriting: One-off commentaries and high-stakes writing that require 30 years of experience, not the owner's nephew who is far more skilled at coffee runs.

• The "Stop-Gap" Veteran: With the new Family Medical Leave Act in Minnesota, vacancies are sure to happen with more frequency than ever. Let us fill those vacancies with more expertise than you’ll ever find waiting at the temp office. 

 

Agility Over Ego. Spinfirm has been at the center of some of Minnesota’s most explosive public affairs debates over the past three decades. From multi-national corporations to local trade associations to community leaders and everyone in between, our clients trust us to influence outcomes and build enduring narratives without the fluff. In an era of constant media disruption, the old guard is too slow to react. By blending time-tested fundamentals with a modern, adaptive delivery method, Spinfirm gives decision-makers the one thing traditional firms can’t: agility.

 

The information age is complex and messy. You don’t need a firm to hold your hand.

You need a strategist to clear the path.​​​​​​​